Goedhart has taken a majority stake in Sanday’s Bakeries. Now New Next has been asked to guide them to the 2023 WTCE trade show. With the goal of a new product-packaging range for the airline market.
DESIGN
> Logo central concept idea
> Review of rolling out corporate identity on packaging
> Food range
> 3D design packaging fitting within the Airline logistics
> Samples packaging
> DTP packaging
> Stand design
> Sales presentation
DELIVER
The result is a series of new products and packaging under the concept Bakers & Makers. A logo for this central concept idea and a playful and contemporary elaboration of Sanday’s corporate identity. Five new products for different serving times and all fitting within the airline logistics.
The showpiece of this product range is the Lobster Roll for business class. It stole the show at the WTCE fair, for which Now New Next was also asked to design the stand.
EXECUTED BY:
Team Now New Next
IN CO-OPERATION WITH:
Anne-Paulina de Jong, van de Velde Packaging
