DEFINE
Cut the Cake is a high-end pastry label, creating items for the freezer that simply ooze quality and luxury. This brand is one of Bakkerij Goedhart’s stable; a bread baker and supplier of confectionary produce to large supermarket chains. Bakkerij Goedhart wished to enter new ground with delicious slices of pie for the freezer section, especially aimed at the wholesale trade. What makes Cut the Cake unique is that they sell their pies and cakes pre-sliced, in a bid to reduce food waste. As well as the classics they also produce a number of unique flavours and tastes. Goedhart asked Now New Next to develop this brand.
DESIGN
> Positioning
> Name
> 2D packaging design
> Logo optimisation
> Research into materialisation/packaging
> Digital mock-ups
> DTP packaging
> Retail/sales presentation
DELIVER
The end result is a hip and trendsetting lifestyle frozen food brand delivering high quality pie and cake slices specifically aimed at the wholesale market.
EXECUTED BY:
Joyce Visser, Rianne Kee
IN CO-OPERATION WITH:
Brechje Albert
