DEFINE
Skincare expert Josbert Metselaar develops revolutionary skincare products: 100% natural, without water, with active plant extracts. Water dries out the skin and requires preservatives. The patented ‘Reverse Micelle Technology’ allows active plant extracts to work in a product without water. Now New Next has been asked to develop two brands for its unique skincare products.
DESIGN
> Competitive analysis
> Brand positioning
> Brand identity development
> Brand name and logo design
> Corporate identity elements
> 2D and 3D packaging design
> DTP for packaging
>Packaging development and purchasing
DELIVER
Dr. Josbert – Nature-based & Waterless skincare. Consisting of two skin care lines: Formulations and Botanicals. Formulations has Routine and Rescue products for daily or specific skin care. Botanicals includes 3 multi-purpose balms for different skin types. The Formulations pots each have their own colour that has been specially developed for this brand. Botanical Balms have unique cans with the logo embossed. The appearance is professional & natural, sleek & chic.
EXECUTED BY:
Team Now New Next
IN CO-OPERATION WITH:
Michael Hulst, Ten Herkel
