Benefit from your badge reader

At entrance of Empack every visitor will receive a badge with an integrated chip: the Smart Badge. This badge allows visitors to scan the badge reader in order to receive additional information about exhibitors.

After their exhibition visit, visitors receive an e-mail with an overview of all exhibitors they have scanned. The more extensive the online profile, the more relevant information the visitor collects. The information is sent directly from your My Easyfairs profile.

 

70%

of the visitors uses the Smart Badge to collect information

8

Visitors rate collecting information with the Smart Badge with an 8

11.699

In 2018 exhibitors collected at least 11.699 potential leads

Your benefits

Reduce costs and waste

Because of providing your company and product information in digital format, you'll need fewer hardcopy brochures, catalogues and prints.

Distribute your company information easily and widely

Even visitors you didn't speak to can collect information on your stand by touching your Smart Badge reader with their badge.

More contacts and opportunities

Combine the use of your badge reader with the Visit Connect App and also scan the badges of your visitors.

Provide an engaging experience to your visitors

Visitors who touch your reader with their badge at your stand get your information in a digital format. This makes it easy for them to share with colleagues.

Simplify the post-event follow-up

Your will receive an e-mail with a list of visitors who scanned yourt Badge reader (only EasyGo Leads or EasyGo Plus package).

What do you have to do during Empack?

  1. Collect your ready-to-use badge reader during the set-up day at the Business Point
  2. Place the badge reader on your stand: in the view of your visitor, easily accessible and at the right height for easy scanning
  3. Remove the strip on your badge reader and place it in the middle of the circle of the cardboard
  4. The batteries of the badge reader will last the whole exhibition
  5. Return the badge reader to the Business Point at the end of the exhibition

If you have GoVisibility, you can still upgrade to GoPlus to get the list of visitors who have scanned the badge reader(s) at your stand.

The badge reader is full ownership of Poken BV. If you fail to return it, we will be forced to charge you € 500.

 

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