Christa Bakker, Global Packaging Technologist at Nouryon and Concept Owner of Join the Loop. With over 20 years of experience in the packaging industry as a packaging developer (Pharmaceuticals) and packaging technologist (Chemicals). We must stop using single-use resources; that approach is no longer appropriate for our times. Modern packaging is circular packaging, which is why Join the Loop was conceived. Circular packaging may be challenging, but it’s not impossible, so let’s get started!

Gijs Duivenvoorde is a strategic advisor at Verpact. He focuses on promoting a circular economy and improving recycling systems in the Netherlands.

Karen van de Stadt is a strategic packaging expert at Verpact and is working on the transition to a circular packaging system. She brings together policy, expertise and supply chains to put legal targets and innovation into practice.

Loe Limpens is the founder of Wow or Never and an expert in packaging design and retail branding. With a background in fashion and design, he has worked for companies including Albert Heijn and HEMA. He translates trends and consumer behaviour into strong (packaging) concepts that help brands and private labels worldwide to remain relevant […]

Lucie has a background in plastics technology, business and marketing. During her career, she has worked for major companies such as DSM, Evonik and Sekisui, and has also set up a start-up. Lucie has been working within the Brightlands ecosystem for eight years, the last three of which as Business Development Lead at Brightlands Circular […]

Michiel Uijl is an Account Manager at Hassink and advises clients on folding carton packaging solutions.

As an International Development Specialist, Paul has closely followed the development of the PPWR. In doing so, he has focused on the changing roles that companies will assume as a result of the legislation, as well as the more specific obligations that will apply to all stakeholders.

Peter Hommel is Marketing & Communications Manager at Folding Boxboard Eerbeek and is responsible for the positioning of folding boxboard and sustainable market communications.

ChemistryNL implements the industry and innovation policy of the Ministry of Economic Affairs. The policy aims to create opportunities arising from global societal challenges in the areas of climate, food, health, circularity and safety. To find the best solutions, the business community, universities, research centres and the government work together on knowledge and innovation. The […]

Robbert-Jan Pos is Sales Development Manager at Optimum Group, a leading player in the packaging industry. He has been working in the label industry for over 10 years, the first 9 of which were spent in a sales role at a high-end printing company. Due to ever-increasing customer demand for sustainable solutions / PPWR, he made the switch to a role as a group specialist in PPWR / packaging sustainability.

The Verpakkingsunie Nederland is a leading collaborative platform within the packaging industry. The platform brings together companies and organisations to work on innovation, sustainability and circular solutions. By sharing knowledge and encouraging collaboration, the Verpakkingsunie plays a key role in supporting the industry in developing future-proof packaging.

With a strong focus on current issues such as legislation and regulations, recycling and environmentally friendly materials, the Verpakkingsunie is committed to a more sustainable packaging chain and a better world.

Vincent Breedveld is a Key Account Manager at Verpact. In his role, he maintains daily contact with manufacturers and importers regarding their obligations under the Packaging Recycling Scheme (UPV). As a liaison officer, he contributes to the implementation of the UPV and the supply chain coordination required for this.

With a background in Chemical Engineering and extensive experience in manufacturing and international business development, William is right at home at the intersection of technology and commerce. At Rodenburg Biopolymers, he builds sustainable supply chains around bio-based and biodegradable materials and translates innovation into scalable, market-driven solutions.