Now New Next B.V.
Stand: I52
Packaging services
Packaging design and development
Packaging Innovations
KLM Tasty Blue
DEFINE
KLM appointed Now New Next to redesign the economy class catering set up in close cooperation with deSter producers. They required a fresh and stylish design approach for their catering accessories and presentation, in line with KLM’s corporate identity and to fit snugly with the new Atlas configuration.
DESIGN
• Positioning
• Name
• Concept development
• 2D packaging design
• Digital mock-ups
• DTP packaging
• 3D packaging
• Materialisation
DELIVER
A new service for KLM economy class, with the unique name Tasty Blue. A modern, fresh and Dutch design based on historic neo-baroque design language.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
deSter - Marfo - Emmy van Gool - Lunette Strijker - Rene Kemper
