Inwonderstate

CHALLENGE
Inwonderstate is a lifestyle brand that celebrates positivity, sensuality, and self-expression. For their very first line of lubricants and toy cleaners, they commissioned Now New Next to develop the packaging design. The goal: a visual translation of InWonderstate's energetic and inclusive brand identity: open, colorful, and taboo-free.

RESULT
The result is a playful and expressive line that immediately captures attention. Bright, contrasting colors and soft, organic shapes reinforce the brand's positive and sensual character. The matte finish and tactile details create a premium look, while the design remains accessible and modern. The three products—Natural Lube, Massage Lube, and Toy Cleaner—form a recognizable family, each with its own accent color. The line has already won silver at the VM Packaging Awards 2025 in the Beauty & Personal Care category, recognizing the innovative way in which design, taboo-breaking, and brand experience converge.

Year – 2025
Industry – Personal care
Scope of work – 2D packaging design / DTP files / 3D renders