Heemskerk Fresh & Easy

Over the past few months, a fantastic team has been working hard on the rebrand of Heemskerk Fresh & Easy. We transformed a tagline into a fully-fledged consumer brand. One brand story, two routes: the Netherlands and Europe. Each with its own design strategy, tailored to both the shelf and the competition.

For the Netherlands, we opted for a sense of calm and recognition. A powerful brand logo as a seal, sleek in design and within the clean grid code of the fresh produce category. Clear, confident, and scalable.

For Europe, we were allowed to be more stimulating. More design value, more expressive. Here, the shelf calls for inspiration and character, so we emphasized the color, composition, and brand language.

The result: two fresh lines. Developed by a strong team and at a rapid pace. From strategy to shelf in six months.