{"id":291341,"date":"2026-03-19T11:19:49","date_gmt":"2026-03-19T10:19:49","guid":{"rendered":"https:\/\/www.empack.nl\/session\/from-shouting-on-the-shelf-to-whispering-to-the-machine-how-ai-is-fundamentally-changing-the-moment-of-truth-and-the-role-of-packaging\/"},"modified":"2026-04-03T16:10:07","modified_gmt":"2026-04-03T14:10:07","slug":"from-shouting-on-the-shelf-to-whispering-to-the-machine-how-ai-is-fundamentally-changing-the-moment-of-truth-and-the-role-of-packaging","status":"publish","type":"activity","link":"https:\/\/www.empack.nl\/en\/session\/from-shouting-on-the-shelf-to-whispering-to-the-machine-how-ai-is-fundamentally-changing-the-moment-of-truth-and-the-role-of-packaging\/","title":{"rendered":"How AI fundamentally changes the \u201cmoment of truth\u201d and the role of packaging"},"content":{"rendered":"\n<p>When AI takes over the moment of truth, packaging undergoes a fundamental transformation. Wow or Never brings this shift to life by translating this trend into concrete concept and design solutions, ensuring that brands remain relevant in a new technological landscape. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When AI takes over the moment of truth, packaging undergoes a fundamental transformation. Wow or Never brings this shift to life by translating this trend into concrete concept and design solutions, ensuring that brands remain relevant in a new technological landscape.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"How AI fundamentally changes the \u201cmoment of truth\u201d and the role of packaging","_seopress_titles_desc":"Wow or Never translates the AI-driven shift from the moment of truth into innovative packaging concepts and design solutions for future-proof brands.","_seopress_robots_index":"","_activity_time_start":"13:30","_activity_time_end":"14:00","_activity_date":"2026-04-16","_activity_price":"0","footnotes":""},"edition":[880],"location":[718],"track":[],"activity_type":[],"class_list":["post-291341","activity","type-activity","status-publish","hentry","edition-empack-gorinchem-2026","location-pitch-your-product"],"_guests":[{"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/guest\/291105"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/activity\/291341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":4,"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/activity\/291341\/revisions"}],"predecessor-version":[{"id":292369,"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/activity\/291341\/revisions\/292369"}],"wp:attachment":[{"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/media?parent=291341"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/edition?post=291341"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/location?post=291341"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/track?post=291341"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empack.nl\/en\/wp-json\/wp\/v2\/activity_type?post=291341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}