Jaarbeurs Utrecht, Jaarbeursplein, 3521 AL Utrecht


Kitchen of materials

Without material, no packaging. But how do you choose the right material and ensure the least possible environmental impact? How do you deal sustainably with the use of raw materials?

In order to choose the right material, you have to know what requirements the material has to meet. Important factors are the product that has to be packaged, the packaging process, the end user/consumer, and the location where the product-packaging combination will be used. If you properly analyze these factors, you will end up with a design brief that you can use to select the right packaging material.


Kitchen of Materials is powered by People of Tomorrow

Meet People of Tomorrow...

Simone and Jens are two passionate entrepreneurs with a green heart. They create concepts and give advice in sustainable food and packaging and contribute towards a better tomorrow. The world around us is changing, we are in a transition. Change is not easy, but by taking steps together we can make a big difference. Simone and Jens use their knowledge about products, materials and design to help companies.

“We cooporate with Empack, because this is the place where the packaging commmunity comes together. We work independently with Empack to inform visitors about materials and provide answers to their questions. Does that taste like more? Then come visit us in the Kitchen of Materials during Empack 2020!”


Simone & Jens People of Tomorrow

Simone Lips & Jens Visser

“We are committed to a better and cleaner tomorrow for the people of the future. That would be you, but also the people who are being born in the coming 100 years’.


Independent advice about materials     09:00 AM – 11:00 PM

Workshop Materials                                 11:00 AM –   12:00

Independent advice about materials     12:00      –   17:00 PM



Everyday a workshop will be held at the kitchen block. The materials that are treated herein are: plastic, paper and cardboard, glass and metal. Additionally, People of tomorrow invites another materials expert to unleash his/her substantive knowledge regarding this topic.   


People of Tomorrow ensures the kitchen is decorated with “packaging ingredients” from the materials during the workshops. For instance plastic granules, chips and samples of the materials.

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